You need a voice As strong as your vision.
I write thoughtful messaging that sounds like you, speaks to your people, and scales your business.
You're here because you want to...
✓
✓
Get the right people interested in what you have to offer
You want to magnetize the right customers to your product or service by providing something that’s genuinely valuable. Plus, you want to find a balance between nurturing existing customer relationships and attracting new ones.
Define and refine your brand voice.
You want to refine your brand voice in a way that aligns deeply with your values, ideal client, and professional goals so you can authentically cut through the noise in your industry.
✓
✓
Adopt a clear creative strategy.
You want help to shape your biggest ideas into efficient creative strategies that provide results you can measure.
Build a business that supports itself.
You want an approach to copywriting that works with your needs, goals, and established systems so you can rest in the knowledge that your words are working for you.
Here's How
My Approach To Copywriting Is Different
When your copy reflects your brand’s voice and values, your marketing naturally becomes more persuasive. In other words, be clear, honest, and consistent, and you’ll attract the right people–right?
Well, that’s easier said than done. You see, I believe there’s a sweet spot between serving and selling. If you strike the right balance, you’ll see how simple it is to turn prospects into paying customers.
But of course, you know that simple doesn’t mean easy. Whether you’re tweaking words on your website, guessing your way through a sales page, or scrambling through yet another newsletter, you’re riding the content marketing hamster wheel.
You’re feeling the pressure to show up online, but your skills are needed elsewhere–say, to actually run your business!
But here’s something most business owners don’t realize: A good copywriter provides sales, marketing, AND operational support.
We’re not just luring people in with clever websites and sexy subject lines. We’re authoring assets to round out your entire customer experience, from sales pages and service guides to welcome packets and follow-up emails.
That, my friend, is where brands are born. Where the glitz and glam of marketing flows seamlessly through the operational side of your business—engaging, supporting, and inspiring customers every step of the way.
That’s the sweet spot between serving and selling. And that’s exactly what I’m here to help you with.
But I’m not for everyone. We’ll be a good fit if you…
- Have a deep passion for your service and your people.
- Prefer long-term strategies over quick-fix solutions.
- Care what your business sounds like.
- Share your ideas freely and value collaboration.
Copywriting + Brand Strategy Services
Website Copywriting
An effective website is more than slappin’ your mission statement on your about page. Your website should tell a convincing story that informs, engages, and guides potential customers to your end goal–whether that’s booking a call with you, purchasing your course, or subscribing to your email list.
Brand Strategy
Struggling to define who you are, what you do, and who you serve? Start with brand strategy. We’ll work through the foundational brand legwork you need to build a coherent, consistent, and compelling brand persona. I’ll help you set the standard for how your brand “speaks” so you can talk about what you do with confidence.
Sales Copywriting
Need a nurturing email sequence to skillfully promote your latest offer? A high-impact sales page that funnels the right people to your course? A sales deck to beef up your proposals? Based on your sales and marketing needs, I’ll write custom sales copy so you can move prospects closer to saying yes.
Monthly Retainers
Ever wish you could have a professional writer on your team (without the hassle of payroll and employee benefits)? Retainer partnerships benefit from priority access to me, my calendar, and substantial monthly messaging support. This is your pathway to maintaining a consistent brand voice. Reserved for returning clients only.
Client Praise
Website Copywriting
Starting at $3500
Stop thinking of your website as a placeholder. Start seeing it as your brand’s first impression, your round-the-clock salesperson, and the heartbeat of everything you offer.
An effective website is more than a pretty face or a place to slap your mission statement. It’s where customers meet you, discover your product or service, and determine if what you have to offer is worth bringing into their lives.
Your website tells a story—your story. The one that speaks to the heart of your customer, sparks their interest, and guides them to a clear next step–whether that’s booking a call or hitting “add to cart.”
With thoughtful and strategic words, your website can showcase the value of what you do while naturally drawing the right people into your circle.
INCLUSIONS:
👩🏻💻 Website Copy Audit: A professional review of your current website’s copy, brand messaging, content organization, and customer journey.
📄 Brand Strategy Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
📣 Project Kickoff Call / Brand Strategy Session: A 60-minute meeting to kick off your project and work through a handful of brand strategy exercises.
📝 4 pages of website copy with layout suggestions: Home, About, Services, and Contact
🔄 2 rounds of revisions
📹 Video commentary: Detailed Loom video feedback on each webpage.
🧐 Proofreading: Polished and error-free copy suggestions.
🤝 Collaboration with your designer/developer
Want more (or less) than what’s included in this package? No problem! I’ll create a custom website copywriting package based on your needs.
Brand Strategy
Starting at $3500
Feeling stuck when it comes to defining who you are, what you do, and who you serve? Start with brand strategy.
Together, we’ll establish a cohesive and compelling foundation for your brand. I’ll help you define the standard for how your brand “speaks” so you can confidently communicate what you do (and why it matters) to the right people.
This process isn’t just about finding the right words—it’s about centering your values, creating a voice that feels like you, and fostering deep connections with your customers. A voice that clarifies your vision and unifies your messaging across any channel (even when you’re not the one doing the talking–or writing…).
We’ll start with a series of thoughtful questions and exercises designed to help me help you make sense of all your big ideas. We’ll clarify your values, uncover your purpose, and find a voice to match your vision. If needed, I can even conduct client interviews to help anchor your brand strategy in real-world data.
From there, I’ll put everything together into a comprehensive Brand Messaging Guide—a practical, go-to resource you can use to strengthen your business plan, train your team, and ensure your brand voice stays consistent no matter the platform.
INCLUSIONS:
📄 Brand Strategy Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
📣 Project Kickoff Call / Brand Strategy Session: A 60-minute meeting to kick off your project and work through a handful of brand strategy exercises.
📓Brand Messaging Guide: Elevator pitch, mission + vision statement, brand values, brand personality profile, customer personas, competitive advantages, tone of voice guidelines, brand taglines, and more.
🔄 2 rounds of revisions
📹 Video commentary: Detailed Loom video feedback on each webpage.
🧐 Proofreading: Polished and error-free copy suggestions.
🤝 Collaboration with your designer/developer
Want more (or less) than what’s included in this package? No problem! I’ll create a custom Brand Messaging Guide based on your needs.
Custom Sales Assets
Inquire for custom quote
Whatever stage your prospects are at, support them with copy that moves them closer to saying yes.
Whether you need a highly persuasive sales page, an email sequence to nurture leads, or a custom asset to round out your customer experience, I write sales copy that sells (and then some).
From sales decks that beef up your proposals to email campaigns that keep leads intrigued, every word I write is to help you communicate, captivate, and convert.
Sales copywriting can include:
- Sales decks
- Landing pages
- Sales pages
- Email campaigns
- Custom sales assets
INCLUSIONS:
Though I personalize the specifics of your sales copy project to your needs, every project with me includes:
📄 Brand Strategy Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
📣 Project Kickoff Call / Brand Strategy Session: A 60-minute meeting to kick off your project and work through a handful of brand strategy exercises.
🔄 2 rounds of revisions
📹 Video commentary: Detailed Loom video feedback on each webpage.
🧐 Proofreading: Polished and error-free copy suggestions.
🤝 Collaboration with your designer/developer
Monthly Retainers
for Returning Clients only
Retainer partnerships are best suited to the established brand in need of ongoing, monthly copywriting support. These personalized engagements include priority access to me, my calendar, and reduced rates. Retainers are reserved for returning clients only.
Meet Your Copywriter
Amanda Brashi
Freelance Copywriter + Brand Strategist
After failing to make it as a hairdresser (and getting soft-fired from doing manicures at my salon), I said, “screw it,” and went back to school for my real passion—writing.
While earning my BA in Professional Writing and Publishing, I landed a handful of odd jobs and managed to scrape together a portfolio of blog posts, websites, and make-believe sales pages.
In 2020, I dove head-first into the tidal wave of pandemic-era freelancers. Over the last five years, I’ve found my groove writing brand voice guides, websites, email campaigns and more for service providers, online educators, and creators.
Beyond client work, I create educational content on Substack, sharing messaging lessons learned from this “non-traditional” career. If I’m not at my keyboard, find me in the garden, brewin’ up herbal teas, or kicking back by the fire with my husband.
Whether you need words to accompany your next level of growth, complex writing tasks taken off your plate, or high-level content strategy to build the brand you’ve always dreamed of, I’m here to help–keyboard in tow.
My Five-Step Process
01.
Kickoff
02.
Research + Strategy
03.
Write + Review
04.
Revise + Finalize
05.
Deliver!
Frequently Asked Questions
Typically, my clients are small to mid-sized companies with single-person or small-scale internal marketing teams. I do my best when I work closely with a company’s key decision-makers (Founder, CEO, or Marketing Director). I’m a great fit for growing brands looking to raise the bar on their marketing efforts without the price tag that comes with agency rates or hiring a full-time employee.
Though I gear my marketing efforts toward service providers, my copywriting style can also apply to product-based brands. If you like my vibe, let’s chat!
I am a copywriter NOT a designer. Though I will neatly organize your copy in Google Docs and provide strategic layout suggestions, I do not design your final deliverable. However, I firmly believe that design makes your copy shine. I partner with top-tier brand designers to help bring your words to life. Whether you have an existing designer or would like my vendor recommendations, I can help you facilitate design as the next step in your copy project.
Your investment depends on the extent of your writing needs. My engagements are structured as either one-off projects (one-time cost) or monthly retainers (recurring monthly fee). Here’s an idea of what I charge for my most popular services (as of 2024):
- Website copy audit: $500
- Website copywriting: Starting at $4000
- Brand messaging guide: Starting at $2500
- Monthly retainer (25 hours): $3375/mo.
Most likely–yes! In my home state of Wisconsin, the average annual salary for a full-time, top-level copywriter ranges from $81,960 to $103,803 (not including training costs and benefits). Because I work with smaller brands, there is rarely a need for full-time copywriting support. Instead, I work with you to determine a scope and project structure that suits your writing needs and budget.
Yes! However, retainer partnerships are available for returning clients only. These personalized, monthly engagements include priority access to me, reduced rates, and custom deliverables. If you’re interested in ongoing copywriting support but have yet to work with me, let’s start with a one-off project!
From digital course creation to internal training assets, I’ve partnered with service providers on a variety of unique copy projects. If you need copy for something beyond my listed services, let’s chat!
