Share your story.
Sell your service.
Serve your people.
Whether you need help articulating the value of your service or support putting creative ideas into action, I write copy to embody your brand, foster fruitful client connections, and elevate your service experience.
- Share your story. Sell your service. Serve your people.
- Share your story. Sell your service. Serve your people.
- Share your story. Sell your service. Serve your people.
- Share your story. Sell your service. Serve your people.
- Share your story. Sell your service. Serve your people.
You're here because you want to...
✓
✓
Attract an aligned client base.
You want to magnetize the right people to your service by showing – not convincing – them that what you provide is valuable. Plus, find a balance between nurturing existing client connections and attracting new ones.
Define and refine your brand voice.
You want to refine your brand voice in a way that aligns deeply with your values, ideal client, and professional goals so you can authentically cut through the noise in your industry.
✓
✓
Adopt a clear creative strategy.
You want help to shape your biggest ideas into efficient creative strategies that provide results you can measure.
Build a business that supports itself.
You want an approach to copywriting that works with your needs, goals, and established systems so you can rest in the knowledge that your words are selling your service.
Here's How
My Approach To Copywriting Is Different
When your copy reflects your brand’s voice and values, your marketing naturally becomes more persuasive. In other words, be clear, honest, and consistent, and you’ll attract the right people–right?
Well, that’s easier said than done. You see, I believe there’s a sweet spot between serving and selling. If you strike the right balance, you’ll see how simple it is to turn prospects into paying customers.
But of course, you know that simple doesn’t mean easy. Whether you’re tweaking words on your website, guessing your way through a sales page, or scrambling through yet another newsletter, you’re riding the content marketing hamster wheel.
You’re feeling the pressure to show up online, but your skills are needed elsewhere–say, to actually run your business!
But here’s something most business owners don’t realize: A good copywriter provides sales, marketing, AND operational support.
We’re not just luring people in with clever websites and sexy subject lines. We’re authoring assets to round out your entire customer experience, from sales pages and service guides to welcome packets and follow-up emails.
That, my friend, is where brands are born. Where the glitz and glam of marketing flows seamlessly through the operational side of your business—engaging, supporting, and inspiring customers every step of the way.
That’s the sweet spot between serving and selling. And that’s exactly what I’m here to help you with.
But I’m not for everyone. We’ll be a good fit if you…
- Have a deep passion for your service and your people.
- Prefer long-term strategies over quick-fix solutions.
- Care what your business sounds like.
- Share your ideas freely and value collaboration.
Copywriting + Brand Strategy Services
Website Copywriting
An effective website is more than slappin’ your mission statement on your about page. Your website should tell a convincing story that informs, engages, and guides potential customers to your end goal–whether that’s booking a call with you, purchasing your course, or subscribing to your email list.
Brand Strategy
Struggling to define who you are, what you do, and who you serve? Start with brand strategy. We’ll work through the foundational brand legwork you need to build a coherent, consistent, and compelling brand persona. I’ll help you set the standards for how your brand “speaks” so you can talk about what you do with confidence.
Sales Copywriting
Need a batch of emails to skillfully promote your latest offer? A sales page that funnels the right people to your course? A slide deck to level up your sales pitch? Based on your sales and marketing needs, I write custom sales copy so you can effectively turn potential prospects into paying customers.
Monthly Retainers
Ever wish you could have a professional writer on your team (without the hassle of payroll and employee benefits)? Retainer partnerships benefit from priority access to me, my calendar, and substantial monthly messaging support. This is your pathway to maintaining a consistent brand voice. Reserved for returning clients only.
Client Praise
Website Copywriting
Starting at $4000
Your website is a powerful marketing channel. Not only is it often your ideal client’s first impression of your brand, but it’s also an anchor for building brand awareness, sharing key service information, and booking out your calendar. With the right words, your website can showcase the value of your service and naturally attract aligned prospects.
I approach website copywriting like a conversation with your client – not a static sales brochure. My process begins with determining your overarching goal. From there, I pinpoint key copy components within each page, creating a cohesive experience that informs ideal prospects and guides them to your service.
Though I personalize every project to your needs, our engagement always includes video read-throughs of your copy, professional proofreading, and collaboration with your designer/developer as needed.
Brand Strategy
Starting at $2500
Center your values, deeply connect with your ideal client, and cultivate a voice that grounds your brand and unifies your messaging across any channel.
I start by asking a slew of questions proven to help you clarify your values, voice, and purpose. From there, I can collect primary research via client interviews or surveys to ground your strategy in data.
Next, I unify our insights into a comprehensive Brand Messaging Guide – an asset you can use to supplement your business plan, train new team members on using your brand voice, and reference whenever you need to sound on-brand.
Though I personalize every project to your needs, our engagement always includes video read-throughs of your copy, professional proofreading, and collaboration with your designer/developer as needed.
Sales Copywriting
Inquire for custom quote
Support prospects wherever they are in your sales funnel with copy that shapes a strategic client journey. Whether you need a sales deck to supplement your proposals or a series of email campaigns to keep leads in the know, I craft conversion-focused copy designed to captivate, communicate, and convert.
Sales copywriting can include:
- Sales decks
- Landing pages
- Sales pages
- Email campaigns
- Custom sales assets
Though I personalize every project to your needs, our engagement always includes video read-throughs of your copy, professional proofreading, and collaboration with your designer/developer as needed.
Monthly Retainers
for Returning Clients only
Retainer partnerships are best suited to the established brand in need of ongoing, monthly copywriting support. These personalized engagements include priority access to me, my calendar, and reduced rates. Retainers are reserved for returning clients only.
Meet Your Copywriter
Amanda Brashi
Founder, CEO, Conversion Copywriting Specialist
I’m Amanda Brashi – a conversion copywriter helping service providers embrace the written word to cultivate growth and fruitful client relationships.
I have a Bachelor of Arts in English – Professional Writing & Publishing – from the University of Wisconsin Whitewater. Plus, over four years of experience collaborating with service-based brands on websites, course launches, email campaigns, and more.
Compelling messaging that reflects your values AND supports your growth as a business is a challenge – especially when you have a strong vision but can’t find the words to articulate it.
Whether you need messaging to accompany your next level of growth, complex writing tasks taken off your plate, or holistic creative strategies to support the brand you’ve always dreamed of building, I’m here to help – keyboard in tow.
My Five-Step Process
01.
Kickoff
02.
Research + Strategy
03.
Write + Review
04.
Revise + Finalize
05.
Deliver!
- Now booking select projects for summer 2024
- Now booking select projects for summer 2024
- Now booking select projects for summer 2024
- Now booking select projects for summer 2024
- Now booking select projects for summer 2024
Frequently Asked Questions
Typically, my clients are small to mid-sized companies with single-person or small-scale internal marketing teams. I do my best when I work closely with a company’s key decision-makers (Founder, CEO, or Marketing Director). I’m a great fit for growing brands looking to raise the bar on their marketing efforts without the price tag that comes with agency rates or hiring a full-time employee.
Though I gear my marketing efforts toward service providers, my copywriting style can also apply to product-based brands. If you like my vibe, let’s chat!
I am a copywriter NOT a designer. Though I will neatly organize your copy in Google Docs and provide strategic layout suggestions, I do not design your final deliverable. However, I firmly believe that design makes your copy shine. I partner with top-tier brand designers to help bring your words to life. Whether you have an existing designer or would like my vendor recommendations, I can help you facilitate design as the next step in your copy project.
Your investment depends on the extent of your writing needs. My engagements are structured as either one-off projects (one-time cost) or monthly retainers (recurring monthly fee). Here’s an idea of what I charge for my most popular services (as of 2024):
- Website copy audit: $500
- Website copywriting: Starting at $4000
- Brand messaging guide: Starting at $2500
- Monthly retainer (25 hours): $3375/mo.
Most likely–yes! In my home state of Wisconsin, the average annual salary for a full-time, top-level copywriter ranges from $81,960 to $103,803 (not including training costs and benefits). Because I work with smaller brands, there is rarely a need for full-time copywriting support. Instead, I work with you to determine a scope and project structure that suits your writing needs and budget.
Yes! However, retainer partnerships are available for returning clients only. These personalized, monthly engagements include priority access to me, reduced rates, and custom deliverables. If you’re interested in ongoing copywriting support but have yet to work with me, let’s start with a one-off project!
From digital course creation to internal training assets, I’ve partnered with service providers on a variety of unique copy projects. If you need copy for something beyond my listed services, let’s chat!
